Online store · Consulting, design and integrations
Diptyque KSA: the Diptyque Paris experience, rethought for the Saudi market.
We supported the move of the Diptyque experience, designed on Magento, to a Shopify store in English and Arabic. We rethought its architecture, simplified the organisation of the range and connected the store to the distributor’s systems.
The challenge
Opening a market without lowering the brand’s standards.
National Marketing Company, part of the AlMalki group, distributes Diptyque Paris in Saudi Arabia. It entrusted us with the country’s online store. The house’s own site, designed on Magento, was the reference; the Saudi store had to be built on Shopify, whose architecture is different. The journey therefore had to be rethought rather than copied, in line with the brand’s requirements and local constraints, and the store then connected to the company’s systems.
Our role
- Audit of the reference site and technical architecture
- Analysis of historical and seasonal collections
- Reorganisation of the range and the navigation
- Experience and visual design
- Custom-built Shopify 2.0 theme
- Content and journeys in English and Arabic
- Integrations with the management systems, through MuleSoft
- Scripts for automatic content integration
- Testing, acceptance with the client, go-live
- Maintenance after launch
From Magento to Shopify: a journey rethought
Changing platform was the opportunity to reassess the customer journey. With the Diptyque teams, we analysed several hundred collections, historical and seasonal, then reorganised the range and the navigation into a simpler structure. We then designed a theme that keeps the house’s codes: the same restraint, the same attention to detail.
- A range that is easier for shoppers to browse
- A catalogue that is easier for the Diptyque teams to manage
- Prices in riyals, delivery and payment adapted to the country
- Pages, collections and promotions managed by the distributor’s team
English and Arabic
Two languages, two reading directions.
In Arabic, the page is not only translated: it is mirrored. The menu, the headings, the product pages and the buy button move from right to left, all the way to payment.
Integrations
A store connected to the company’s systems.
An order placed on the store has to reach the management system, leave the warehouse and go out for delivery with no re-entry. In the other direction, the prices and stock shown must be the company’s own. The store therefore talks to MuleSoft, the group’s integration platform, which routes each piece of information to the right system.
- Prices and itemstaken from the management system
- Stockupdated from the warehouse
- Orderssent as soon as payment is made
- Customerscreated with the order
- Order tracking and deliverysent back to the store
The technical challenge
Six challenges, and what we put in place.
Moving from Magento to Shopify
- The challenge
- The house’s site, on Magento, was the reference. Shopify is built differently, and the range included several hundred collections, historical and seasonal.
- What we delivered
- We analysed the collections with the Diptyque teams, simplified the organisation of the range and the navigation, then designed a custom Shopify 2.0 theme.
- The benefit
- A clearer journey for shoppers, a catalogue that is easier for the teams to manage, and a store recognisable as Diptyque from the first page.
Two languages, two reading directions
- The challenge
- Arabic reads from right to left: the whole layout is mirrored, not only the text.
- What we delivered
- Complete content and journeys in English and Arabic, down to the Saudi national address at checkout.
- The benefit
- Each customer buys in their own language, with no half-translated page.
Connecting the store to the management systems
- The challenge
- Sales management, warehouse, delivery and invoicing are separate systems.
- What we delivered
- The connection of the store to MuleSoft, the group’s integration platform.
- The benefit
- No re-entry between the store and the management system.
Moving the right information
- The challenge
- A wrong price or stock level is immediately visible on a store.
- What we delivered
- Flows named and tested one by one: prices, items, stock, orders, customers, delivery tracking.
- The benefit
- The teams work on the same data as the store.
Integrating a catalogue in two languages
- The challenge
- Hundreds of product pages, each in English and Arabic: by hand, errors are inevitable.
- What we delivered
- Scripts that integrate the content into the store automatically.
- The benefit
- A complete catalogue at go-live, and fast updates.
Testing and coordinating
- The challenge
- The brand in Paris, the distributor in Saudi Arabia and several technical teams have to move forward together.
- What we delivered
- Functional and integration test scenarios, acceptance with the client, a progress meeting every week.
- The benefit
- A prepared go-live, with clear responsibilities.
Composing your scented ceremony
Diptyque wanted a journey that does not exist in a standard store: the customer composes a gift set step by step. We developed it for the Saudi store, in both languages.
- Vessel, concentrate, accessories: one step after another
- Sizes and prices in riyals at each step
- On mobile, products scroll in a carousel
What the store brings
A market opened, an autonomous team.
Diptyque is present online in Saudi Arabia, in English and Arabic. The range is easier to browse, information flows with no re-entry between the store and the management system, and the distributor’s marketing team runs the site day to day.
