Online store · From build to acquisition
Café Coton: an online store handled from end to end.
We designed the store, set up a photo studio at the client’s premises, photographed more than 2,000 items, then ran the campaigns and the search optimisation. One team, from creation to sales.
The project in brief
Launching online sales for a shirt brand.
Café Coton, a French shirt brand, wanted to sell online. It needed a store, but also what fills it and makes it known: a photograph for every product, content, campaigns. We took care of everything, so that the brand had a single point of contact.
Project led by Tony Turquet, founder of Web Katalyst.
A complete service
- The storedesign and development
- A photo studio at the client’sset up on its premises
- More than 2,000 itemsphotographed by our team
- The contentproduct pages written and integrated
- The campaignsGoogle Ads and social media
- Search optimisation and tuningongoing, season after season
Build the store
We designed and developed the whole store: the organisation of collections, page design, and the buying journey on desktop and mobile.
- One entry per collection, men and women
- Pages designed for buying, on desktop and on mobile
- A store the brand keeps alive season after season
Produce the catalogue
An empty store sells nothing. We set up a photo studio at Café Coton’s premises and photographed more than 2,000 items on site. Our team then wrote and integrated every product page.
- A photo studio set up at the client’s
- More than 2,000 items photographed by our team
- Product pages written, then integrated
2,000+ items photographed and put online
Attract visitors
Once the store was online, it had to be made known. We ran the advertising campaigns and worked on organic search, so that visitors arrived through advertising as well as through search.
- Google Ads campaigns
- Social media campaigns
- Organic search for pages and the catalogue
- Google Adssearch and ads
- Social mediaadvertising campaigns
- Organic searchpages and catalogue
The storevisits, sign-ups, orders
Improve performance
The launch was only a beginning. We kept optimising the store and supported the brand over time. With a stable advertising budget, revenue grew every year.
- Continuous optimisation of the store
- Promotion of sales events
- One point of contact for the site, the content and the campaigns
Results
Annual sales doubled in three years.
From €800,000 in the first year to €1.6M in the third: €3.6M in online sales over the store’s first three years.
Figures for the first three years of the Café Coton store.
- €800,000Year 1
- €1.2MYear 2
- €1.6MYear 3
Advertising performance
Revenue per euro of advertising budget
With a stable advertising budget of around €10,000 a month, the store generated €6.7 of revenue per euro of budget in the first year, then €13.3 in the third.
Calculation: annual revenue of the store ÷ annual advertising budget (around €120,000). All online sales are counted, whatever their origin.
- €6.7Year 1€800,000 ÷ €120,000
- €10Year 2€1.2M ÷ €120,000
- €13.3Year 3€1.6M ÷ €120,000
In pictures
The store and its products.
