Digital advertising
Paid campaigns that reach the right people.
Search ads, social ads, display, video: we choose the platforms that fit your audience and budget, create the ads, and follow what each campaign brings.
01Your situation
When to call on us
If one of these sounds familiar, we can help.
- You need visibility sooner than SEO can provide
- Your campaigns spend without clear results
- You are launching a product or a store
- You want to bring previous visitors back
02Our scope
What we take care of
Platform selection
Where your audience actually is.
Ad creation
Copy and visuals for each format.
Retargeting
Reaching people who have already visited.
Pay-per-click management
Bids, budgets and keywords followed day to day.
Analytics
Reporting on what each campaign brings.
03A real project
Online store · From build to acquisition
Café Coton
We built the Café Coton store end to end: website, a photo studio set up at the client’s premises, more than 2,000 items photographed, campaigns and SEO.
Discover the Café Coton project
04Method
How we work
Target audience
Who we want to reach, and where.
Budget
An allocation by platform and objective.
Creative
Ads that stand out and say one clear thing.
Tracking
Measurement set up before launch.
05Deliverables
What you receive
- Campaign planPlatforms, audiences, budget split and what will be measured.
- AdsCopy and visuals for each format, in several versions.
- TrackingConversions set up and tested before the first campaign.
- Monthly reportSpend, results and the changes planned.
In detail
Search advertising
Your ad appears when someone searches for what you sell, and you pay when they click. The work is in the choice of searches, the wording of the ads, the bids and the page the visitor lands on. It is the fastest way to reach people who are already looking.
Social media advertising
On Facebook, Instagram, LinkedIn or TikTok, ads are shown to an audience you define: location, interests, job, people who look like your customers. It suits products that people do not search for yet, and brands that need to be seen.
Display and video
Banners and videos on websites, apps and YouTube. Used with a precise audience, they keep your brand present while a customer is still deciding.
Retargeting
Most visitors leave without buying or writing. Retargeting shows them your offer again, for a limited time and a limited number of times, so that it helps rather than annoys.
Landing pages and ad creative
An ad only works if the page behind it keeps its promise. We write and design the ads, and we check that each one leads to a page with one clear action: an enquiry, a booking, a purchase.
Tracking and reporting
Before a campaign starts, we set up what will be measured: click-through rate, conversion rate, cost per acquisition, return on ad spend. Each month, you see what was spent, what it brought and what we change next.
Common questions
How much budget do I need?
It depends on your market and on the cost of a click for the searches you target. We start with a test budget agreed with you, then adjust on results.
How fast will I see results?
Ads can bring visits from the first days. Judging what they bring in enquiries or sales takes a few weeks of data.
Do you guarantee results?
No. Nobody controls the ad auction or your market. We commit to the work, to the tracking and to transparent reporting.
How to start
- A 15-minute call Your situation, your goals, what is already in place.
- A written scope What we will do, what you will receive, the price.
- A first deliverable You judge on the work before going further.
Your contactTony Turquet, founder of Web Katalyst, remains your contact from the first call to launch.
First conversation
A website, a store or a process to automate?
We adapt to your world and work behind the scenes to put your brand in the spotlight.
