Content marketing
Content your customers look for, and search engines can find.
Good pages can still rank poorly. We plan and write content around the questions your customers ask, with the right keywords in the right places.
01Your situation
When to call on us
If one of these sounds familiar, we can help.
- Your pages are well written but hard to find
- You do not know which topics to cover first
- Your content has not been reviewed for a long time
- You want to measure what content actually brings
02Our scope
What we take care of
Audience analysis
Who you are writing for and what they need at each stage.
Content creation
Blog posts, guides, testimonials, FAQs and videos that guide prospects.
Keyword research
Search terms specific to each stage of the customer journey.
Content audits
Regular reviews so the site follows the questions in your industry.
Reporting
How each piece of content performs.
03Method
How we work
Research
Audience, questions and search terms.
Plan
Topics and priorities for each stage of the journey.
Create
Writing, editing and optimisation.
Measure
Performance reports and adjustments.
04Deliverables
What you receive
- Audience studyWho you write for, and the questions they ask at each stage.
- Editorial planTopics, keywords and priorities.
- Content ready to publishWritten, proofread and optimised.
- ReportResults for each piece and suggested adjustments.
How to start
- A 15-minute call Your situation, your goals, what is already in place.
- A written scope What we will do, what you will receive, the price.
- A first deliverable You judge on the work before going further.
Your contactTony Turquet, founder of Web Katalyst, remains your contact from the first call to launch.
First conversation
A website, a store or a process to automate?
We adapt to your world and work behind the scenes to put your brand in the spotlight.
