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Content marketing


Content is the most important aspect of a website and its creation requires a solid content strategy. The strategy will answer the what, where, and when questions of a business. By answering these questions following a client-focused approach you can differentiate yourself from your competitors by:

  • Analyzing and targeting the user’s persona.
  • Creating content that guides prospects in their client journey such as informative blog posts, online guides, testimonials, up-to-date job postings, FAQs, and videos.
  • Conducting regular content auditing to ensure that the website follows trends and common questions in the industry.

Pages can be badly positioned on search engines while the content is of quality.

This is because Content marketing thrives on optimal keyword usage. They are the address that allows visitors to find a website on search engines. A keyword-enriched content is therefore vital to generate traffic and increase search engine rankings. However, keywords need to be specific and used in the right place and proportion. A content marketing strategy will:

  •  Identify keywords through semantic study that are specific to each stage of the conversion process.
  • Boost content promotion via influencers in the industry, social media sharing, and linking.
  • Analyze metrics that show how the content is performing and generate a content marketing report.
Hand writing on paper
Hand writing on paper

Content marketing


Content is the most important aspect of a website and its creation requires a solid content strategy. The strategy will answer the what, where, and when questions of a business. By answering these questions following a client-focused approach you can differentiate yourself from your competitors by:

  • Analyzing and targeting the user’s persona
  • Creating content that guides prospects in their client journey such as informative blog posts, online guides, testimonials, up-to-date job postings, FAQs, and videos.
  • Conducting regular content auditing to ensure that the website follows trends and common questions in the industry.

Pages can be badly positioned on search engines while the content is of quality.

This is because Content marketing thrives on optimal keyword usage. They are the address that allows visitors to find a website on search engines. A keyword-enriched content is therefore vital to generate traffic and increase search engine rankings. However, keywords need to be specific and used in the right place and proportion. A content marketing strategy will:

  •  Identify keywords through semantic study that are specific to each stage of the conversion process.
  • Boost content promotion via influencers in the industry, social media sharing, and linking.
  • Analyze metrics that show how the content is performing and generate a content marketing report.

GOALS

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

CONTENT STRATEGY

A successful content strategy will implement keywords, visual contents and movements that drive traffic.

DISTRIBUTE

Developing an editorial calendar to define what, where and when to publish. Control publication of content across different media.

MEASURE

Is the marketing plan supporting your business goals? Measured by tracking KPIs such as traffic, conversion rate, engagement and SEO performance.

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