Website · Complete redesign
111 Management: the website of a restaurant group in Dubai.
We completely rethought the group’s website to present its services and its venues, with the visual standard that hospitality calls for.
The project in brief
Giving the group a website at its level.
111 Management is a restaurant management and investment group based in Dubai. Its website had to say clearly what the group does and for whom, and show the venues it supports. We rebuilt it entirely.
Our role
- Custom design, adapted to mobile
- Development of the site and its content management tool
- Integration of texts, photos and venues
- Group, services, portfolio, team, careers and contact pages
- Maintenance and hosting
Image before words
A restaurant is first judged by what you see. We opened the site on the venues themselves, full width, with discreet typography and navigation reduced to the essentials.
- Large photographs of the venues
- A restrained palette that serves the images
- A short menu, readable on every screen
A portfolio made for browsing
The group supports venues at different stages. We designed a portfolio that sorts them into three families and gives each venue its own page: concept, cuisine, decor, address.
- Operating, upcoming, past: a one-click filter
- One page per venue
- A venue is added or edited from the site’s management tool
Services explained simply
Before opening, during operations, for an audit: we presented the group’s services step by step, with a short text and an image for each.
Around the project
Well-known venues, presented on the site.
The group’s portfolio includes L’Atelier Robuchon and African Queen. For the same group, we also updated and corrected the website of L’Atelier Robuchon in Dubai.
In pictures
The site, page after page.
What the site brings
A showcase that reflects the venues.
The group has a website that presents its services and its venues with the same care as its restaurants, and that is simple to update. We provide its maintenance and hosting.
