SEO & GEO
Make your business more visible in Google and in AI answers.
Your customers search on Google, and increasingly by asking ChatGPT, Gemini or Claude. In both cases the same foundations matter: a readable website, useful content, proof and a clear identity. We work on them with you, month after month, and show you what changes.
01Your situation
When to call on us
If one of these sounds familiar, we can help.
- Your competitors show up before you on the searches that matter
- When people ask ChatGPT or Gemini about your trade, your business is not mentioned
- Your traffic depends on advertising
- You are redesigning your website and do not want to lose your rankings
- You serve a local market and want to be found nearby
02Our scope
What we take care of
Useful content
Pages that answer your customers’ questions precisely, written from your own experience.
Answers and proof
Sourced facts, dated examples, verifiable projects and reviews: what a search engine or an assistant can reuse without getting it wrong.
Internal links and structure
Pages that link to each other well, clear headings, structured data where it helps.
Consistent identity
Who you are, where, for whom: said the same way on your website, your Google profile and your other profiles.
Access and technical health
Fast, indexable pages that search engine and assistant crawlers can read.
Measurement
Rankings, visits, enquiries and presence in generative answers: a report every month.
03A real project
Website · Redesign, content and SEO
Negri — marine works
We redesigned the website of a marine works company active in France and Africa, to show job sites nobody ever sees: photos, videos, country versions.
Discover the Negri project
04Method
How we work
Audit
Your rankings, the technical state of the site and what assistants answer about your trade.
Plan
The searches and questions to target, page by page.
Implementation
Content, structure, technical fixes, business profile.
Measurement
A monthly report and the next actions.
05Deliverables
What you receive
- SEO & GEO auditYour rankings, the technical state of the site, and a record of what assistants answer about your business today.
- Content planThe searches and questions to cover, page by page.
- Optimised pagesTitles, content, internal links, structured data and technical fixes.
- Monthly reportRankings, visits, enquiries and presence in generative answers, with the next actions.
GEO
What we do for AI answers, and what we do not promise
ChatGPT, Gemini, Claude and Google’s AI answers rely on pages that are accessible, precise and attributable. Google says so itself: there is no separate technique, and an llms.txt file or a plugin is not enough to get you cited. We strengthen what really counts; nobody can guarantee a citation.
- AccessIndexable pages, search engine and assistant crawlers allowed, a server that responds fast.
- IdentityWho you are, where, for whom: the same information everywhere.
- AnswersFirst-hand content that answers your customers’ questions precisely.
- ProofReal, dated, verifiable case studies.
- MeasurementSearch Console, Bing and enquiries that came from an assistant; no unverifiable score.
In detail
On-page optimisation
Each page should answer one search clearly: a title that says what the page is about, content that covers the subject, headings in order, internal links to the pages that matter. We start from the searches your customers make, not from a list of keywords to repeat.
Technical SEO
A page that search engines cannot read or that loads slowly will not rank, however good its content. We check indexing, speed, mobile display, redirects and structured data, and we fix what blocks the site.
Local SEO
For a business that serves a city or a region: a complete Google Business Profile, consistent contact details across the web, local pages and customer reviews. This is what decides who appears on the map.
Links from other sites
Links from relevant, reputable sites still count. We earn them with content worth citing and with genuine partnerships. We do not recommend buying links: Google treats paid links as spam, and the risk is yours.
Redesigns and migrations
A redesign is the moment a site most often loses its positions. We map the old addresses to the new ones, redirect them, and check after launch that nothing has been dropped.
What to expect
SEO is long-term work. The first effects usually show after a few months, and they depend on your market and your competitors. Nobody can promise a position: be wary of anyone who does.
Common questions
How long does SEO take?
Several months, as a rule. It depends on the state of your site and on the competition for your searches. We tell you after the audit what is realistic.
Can you guarantee the first position?
No, and nobody can: search engines decide. We commit to the work done each month and to showing you its effects.
Will a redesign hurt my rankings?
It can, if addresses change without redirects. We prepare the redirects before launch and check them afterwards.
Do I still need ads if I do SEO?
Often at the start, yes: ads bring visitors while SEO builds up. The share of ads can go down as organic visits grow.
What is GEO?
It is the work done so that a business is picked up in answers from assistants such as ChatGPT, Gemini or Claude. It is not a separate discipline: it rests on the same foundations as SEO.
Can you guarantee that ChatGPT will mention my business?
No, neither we nor anyone else can: assistants choose their own sources. We make your website readable, precise and credible, and we measure what changes.
Do I need an llms.txt file or a special plugin?
No. Google states that it does not use them for its generative answers. What counts: accessible pages, useful content and a clear identity.
How to start
- A 15-minute call Your situation, your goals, what is already in place.
- A written scope What we will do, what you will receive, the price.
- A first deliverable You judge on the work before going further.
Your contactTony Turquet, founder of Web Katalyst, remains your contact from the first call to launch.
First conversation
A website, a store or a process to automate?
We adapt to your world and work behind the scenes to put your brand in the spotlight.
